Byline: Jesse Snyder
For automakers, the business of Formula One is an intense world of images that are seen by a huge global audience.
But unlike advertisers, team sponsors can only indirectly control what images the audience sees - a classic high-risk, high-reward proposition.
This season the stakes are even higher. The F1 calendar has more events in more places - such as the Middle East and China - broadening the television and live audiences for the eight-month, 18-race campaign.
That means automakers have even more chances to make a good, or bad, impression.
World champion Michael Schu-macher in his red Ferrari has a huge …
No comments:
Post a Comment